While plenty of us have been perreando to J Balvin’s music, there’s another, non-musical aspect of the Colombian reggaetonero’s persona that’s caught people’s attention: his colorful sense of style. We’re not just talking about getting the admiration of some street style enthusiasts (though he’s got that down pat). It’s the higher-ups of the fashion industry who have taken note of Balvin, so much so that the Council of Fashion Designers of America has appointed him as an ambassador for New York Fashion Week: Men’s.

All of which means: Get ready to see Balvin sitting front row at plenty of fashion shows when everything kicks off at the end of this month. It’s a role that’s befitting to an artist known for his constantly evolving and colorful style. “My interest in fashion is only matched by my love for music, and I’m blessed to be given an opportunity to learn about some of my favorite designers from a first-hand look at their latest collection,” Balvin told E! News about the role. “I look forward to sharing my behind the scenes access with my fans across the word to help push the culture forward,” he added, along with his catchphrase, “Let’s go!”

Balvin will join a handful of other Men’s ambassadors to promote Fashion Week. Previous ambassadors have included other Latinos like Victor Cruz, but Balvin is the first Latino musician to be a part of the program. The selection of a risk-taking and stylish reggaeton artist remains notable, one that grants him all-access to one the four key fashion weeks. While some designers are skipping out on showing in New York, there are still some highly anticipated shows to watch. For one, Raf Simons’ debut joint men and women’s collection for Calvin Klein is expected to shake things up in the industry. Here’s hoping that’s one show Balvin doesn’t miss.