While witty and noteworthy product reviews abound on the internet, they seldom go viral. One woman, however, made the best sales pitch for Kat Von D Beauty’s Tattoo Liner when she posted an image showing her on-point eyeliner after being in a car accident.

25-year-old Shelby Pagan’s review said, “This product is truly amazing. June 28th I was pulled over in my car calling for roadside assistance when a distracted driver hit me going 55mph. I was taken via ambulance to the ER where I remained for 8 hours. My mascara was running down my face from crying and all other products had been wiped off in the transfer to the hospital. But not my tattoo eyeliner. I am posting a [pic] to show you, this product lasts and looks amazing through anything. Never buying any other liner again.”

Shelby – who suffered a cervical strain, head laceration, closed head injury, and knee contusion – is doing well now. Her image is also now being spread all over the internet, and the Kat Von D-owned beauty company is sharing the multiple stories that now exist.