Check out what this new scholarly look at drinking at the bar says… according to this study the louder the volume at the bar the more we drink...sounds like a great excuse right?

Here is one of their theories: "They said it was not clear why louder music appeared to increase alcohol consumption but said it might make conversation more difficult, forcing people to drink more and talk less"-msnbc.com

What does this mean to Latinos?  We are definitely  loud people who like loud music….?

"Loud bar music makes you drink more…."