The beginning of #pimpmyfactura came from one simple thought: People donate money to charities, but do these funds cover existing debts? When TBWA – an international advertising agency – linked with, Publicidar, a foundation that works with low-income daycares, Enzo Ciucci (a TBWA copywriter), Felipe Rostagnol, and Sofía Hoffmann decided to do something to address that issue. Together, they gathered more than 40 artists from Argentina, the Philippines, Spain, Uruguay, Colombia, Brazil and had them transform three days cares’ overdue bills into works of art. The modified facturas will eventually be sold for the same amount as the debt.
“The concept is that every piece be sold for the amount owed on the quote or bill that it’s painted on and sales go directly towards that payment,” project coordinator Hoffman told Creators. Artists from across different disciplines – including graffiti, collage, and graph design – participated in #pimpmyfactura.
George Manta, a graphic designer and musician, participated in the project and painted Devendra Banhart’s expressive eyes on an ~ $675 bill. “When I got contacted by PMF, I was working on a Devendra Banhart poster for his upcoming concert in September,” Manta said. “I had prepared many sketches and the producers discarded this one, which was my favorite because of its straightforward expression. It was stuck in my mind. So when I received PMF’s invoice, I got it blown up to work on a larger surface. And that’s how I drew Devendra Banhart’s eyes on a heating/AC invoice.”
The pimped out facturas will go on display at Centro Cultural Rojas from August 4 to the 14 and through Publicidar 100 percent will go to the three centers. The pieces will be available for purchase at pimpmyfactura.com.