Yamira Venegas has always been an out-of-the-box thinker. Growing up, she remembers her father’s constant refrain: “Estás loca, estás loquita, what are you thinking?”

But years later, his admonishments served as the inspiration for the name of her blossoming health & beauty brand, Loquita Bath and Body. “I’m telling the world ‘Yeah, I’m a loquita but that’s the best part about me! That I’m crazy enough to do what I love,’” she explains.

The home of the first concha bath bomb, Loquita Bath and Body has been setting the internet on fire with its unconventional, scrumptious-looking products. Incorporating references from her Mexican-Guatemalan heritage and 90s pop culture, her online shop offers up everything from flan and churro whipped soaps, to elote bath bombs, agua de jamaica face masks, and raspado body scrubs. And did we mention all her products are vegan and cruelty-free?

To learn more about Yamira’s journey to becoming a young entrepreneur and how she uses her Samsung for every aspect of her business, we profiled her in our first episode of Click & Mortar – an inside look at the next generation of young Latino entrepreneurs.