Last Thursday night, Remezcla and Bud Light teamed up to bring the “Bud Light Distrito” to life, celebrating the Latino NBA fans and players in conjunction with the beginning of the league’s Noches Ene-Be-A campaign. Bud Light also helped link the NBA up with Dominican-American artist Tony Peralta, who created exclusive merchandise and art inspired by the New York Knicks’ “Nueva York” logo.
After Los Knicks took on Los Nets at Madison Square Garden, the celebrations headed to the Meatpacking District, as Bud Light hosted a private after-party at Subrosa. The after-party turn-up was soundtracked by DJ Camilo, and featured a live performance from rapper Lito Kirino.
Among the guests at the “Bud Light Distrito” were actor Adrian Martinez; Hot 97’s Laura Stylez; Dominican stylist and FILA designer Ariel G; Natalie Albino of New York R&B duo Nina Sky; Puerto Rican poet Lemon Anderson; and Gotham actor J.W. Cortes. Even Knicks center Willy Hernangómez dropped by the club to join in on the celebrations, as did NYC FC and Costa Rica defender Ronald Matarrita.
The NBA’s Noches Ene Be A provided the perfect opportunity to partner up with Bud Light in order to highlight the Latinos creating our basketball culture, whether it be on the court or in the stands. While Latinos aren’t represented in huge numbers in the NBA, the fanbase is growing at a fast rate, and the league has done a top-notch job putting the spotlight on them every year.
All photos by Mario Ruben for Remezcla