With Mexico getting the first look at Coco – Pixar’s Día de Muertos film – people have already inundated social media with their thoughts on the movie. The general consensus seems to be that the movie will hit you right in the feels. But amidst all these Coco-centered posts, nothing stood out as much as what happened in a theater in Tehuantepec, Oaxaca. According to Sopitas, the local community, many of whom are indigenous, showed up for a screening at Cinemex Oaxaca. For a sizable number of the attendees, this was reportedly the first time they went to a movie theater. The heart-warming images of the abuelitos laughing and engaged with the film has circulated far and wide, even catching the attention of Lee Unkrich, the director of Coco.

Check out a few images below: