By now, Texans – at least those in San Antonio and Austin – have made it clear that they’re serious about their breakfast tacos. About a year ago, the two cities engaged in an epic war to decide who could take credit for inventing the culinary treat. After exchanging insults, San Antonio and Austin called a truce and declared March 8, 2016 breakfast taco day. As Texans engaged in trash talk, they certainly stuffed their faces. New York transplants, however, watched from afar and probably cursed their luck for not living in a city known for its breakfast tacos. This is a phenomenon that also takes place every year when SXSW rolls around. But this year, Salsa Pistolero and Miscelanea, a Mexican specialty store, have teamed up to cure NY Texans of their breakfast taco envy by launching a pop-up event dedicated to the staple on March 18.

“Every year, many New Yorkers lament missing out on SXSW, as much for the food as the festival,” said Salsa Pistolero founder Miguel Bañuelos in a press release. “I felt this was a great time to bring back the breakfast taco pop-up to help us all get over the FOMO feeling. This is for those people who think that there is no good Mexican food in NYC, especially when it comes to breakfast tacos.”

Those are some strong declarations. The ambitious event’s special includes two tacos and coffee or Mexican soda for $9.99. A bowl of chilaquiles or migas will go for $6.


The SXSP Breakfast Taco pop-up event at Miscelanea NY – 63 E. 4th St., New York, NY 10003 – on March 18 from 9 a.m. to noon. 

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