You keep hearing it because it’s still true: Latinos can and should be the decisive vote in this election. As Latino political activist Willie Velasquez put it back when he was fighting for voting registration: “su voz es su voto.” Yet despite the rising demographic numbers of Latinos in the United States, the Latino vote remains, as many dub it, a “sleeping giant.”
With so much at stake in this election (from immigration reform to women’s health, from LGBT rights to tax cuts), it’s no surprise that political and cultural leaders have come out in full force to encourage Latinos to come out to the polls in November. But while there’s definitely been more of a drive this year to target the rising number of Latinos eligible to vote, voting public service announcements are a staple of our political process.
Everyone from Jennifer Lopez and Rita Moreno to Lin-Manuel Miranda and Pitbull have at one point or another buckled down and shot videos urging people to register to vote and head to the polls. We’ve listed our 12 favorite below.