In October 2016, Jenni Rivera became the first hologram of a Latinx musician, when the digital version of the iconic banda singer debuted at the 17th annual Day of the Dead Festival in Los Angeles. After a lack of funding, the highly anticipated Selena hologram never saw the light, while the Juangagram made its premiere last month. That makes La Diva de la Banda the first Latinx artist to use the technology in a live set.
Now, the hologram will take the stage once again – this time, for a special performance at L Festival, featuring Jenni’s daughters Chiquis Rivera and Jacquelin Melina Campos. Rivera and Campos will join their mother on stage to perform new material from the superstar. According to the press release, the previously unreleased song – titled “La Diva” – challenges Jenni and the Rivera family’s critics. In the fall, the Rivera hologram performed only one song during the Day of the Dead event; fans will be happy to know that the L Festival set will be an extended performance of her biggest hits, including the new track.
The Jenni Rivera hologram was designed in partnership with Universal Music Latin, HologramUSA, and Rivera’s survivors. In recent years, other design firms have teamed up with musicians’ estates to produce posthumous performances from Tupac Shakur and Michael Jackson. Though we’ll never know if the artists themselves would approve of the use of their image, it definitely gives followers a chance to soak in the radiance of their idols one last time.
The Jenni Rivera hologram hits L Festival in Pico Rivera, CA on March 19, 2017. For more info, click here.