If Camilo Lara ever invites you to an apartment party, you might end up hanging from his neck too. With this latest video for the single “Es-toy,” he offers all the peculiar qualities of Mexico Institute of Sound. This funfairing clip, directed by Remezcla friend Tino De La Huerta, is nicely juxtaposed with the usual “pull up the people, pull up the poor.” It has the very Pow Pow-power, power-effect of the EMI Mexico exec’s rabble rousing reventón without too much of that trite “Nosotros Los Pobres” condescension. The vid looks more like an homage to “Nosotros Los Ricos” instead, en buen plan, neta. No less, the high esteem with which Lara regards his pueblo is astounding. How much patriotism can that pancita hold?
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Download Mexican Institute of Sound’s “Es-Toy” below: