For 10 years, Remezcla has fought hard to combat stereotypes about Latinidad in the music industry. Through platforms like our party series Perreo and our forward-thinking editorial coverage, we’ve been creating spaces for Latinx artists to reference their musical roots without being defined by them for a decade. These artists are crumbling the rigid boundaries of genre and identity and defying expectations about Latinidad in the process.

We’re proud to bring that mission to life in Austin this year through our official 2017 showcase Shattering Stereotypes. On Thursday, March 16, some of the industry’s most promising Latinx talent will grace the stage of Karma Lounge. We’ll hear the hazy R&B of A.CHAL, the Peruvian-born singer-songwriter whose Welcome to GAZI project made it on our best of 2016 lists. BIA, the Boricua rapper and Pharrell protégé who recently teamed up with J Balvin on “Safari,” also joins the lineup.

On the electronic side, Colombian producer Ela Minus will bring tiny, shimmering pop universes to the stage. We’ll get a taste of Balún’s long-awaited sophomore album Prisma Tropical, a genre-fluid experiment in dreambow. The intricate and cinematic synth pop of Barcelona-born NOIA will top off the night.

We’ll rock Karma Lounge from 8 p.m. to 2 a.m. on Thursday, March 16. Come check out the next generation of stereotype-smashing Latinx artists.

Entry is free for SXSW badges and wristbands, but the public will also get a chance to check out the showcase, so be sure to get there early. Over the next few weeks, we’ll be sharing content from all the artists, so stay tuned. Check out the flyer below and be sure to RSVP on Facebook.

Update, 3/14/2017, 2:00 p.m.: Yung Beef will no longer perform at Remezcla’s SXSW 2017 Showcase, as his entry to the U.S. was denied. For more information, read the full statement from La Vendición Records.

 


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