Amazon Music’s month-long celebration for Our Heritage Month continues today. Today (Sept. 24), the platform will present GEN MEX LIVE, an exclusive global livestream concert featuring música mexicana stars like Xavi, Edén Muñoz, and more. The concert will be livestreamed today via Amazon Music’s Twitch channel and on Prime Video starting at 5 p.m. PST. The event will take place in Tijuana, Baja California, Mexico.
According to the press release, the concert highlights “the global impact of Música Mexicana and the genre’s growing influence.” All four artists are currently popular in the música mexicana realm. In addition to Xavi and Muñoz, other artists performing during the exclusive concert include Chiquis and Michelle Maciel. Xavi is currently teasing his upcoming album NEXT, and recently dropped his newest song, “Flores.”
In partnership with Amazon Music Original Songs, the skyrocketing artist also covered Marco Antonio Solís’ hit “Invéntame” as part of their Gen Mex campaign. The Gen Mex campaign also includes Muñoz’s “Piensa en Mí,” a Spanish-language cover of the Sertanejo song “Pense em Mim.”
Beyond the Gen Mex campaign, Chiquis recently released her newest single, “Que Siga Pasando,” following her newest album Diamantes (2024). Known for his hit collaboration “CCC” with Muñoz, Maciel is also performing during the livestream. He recently released “t hice gay :$” following the deluxe release of TRASTORNADO (2024).
Earlier this month, Amazon Music also released the first episode of GEN MEX, Your Generation of Música Mexicana, a two-part documentary about the genre’s global takeover. It features a variety of public figures in the música mexicana scene – from artists and songwriters to executives and more. Artists involved in the project include Fuerza Regida, Natanael Cano, Banda MS, Alicia Villareal, Grupo Frontera, and Estevie. The second episode will premiere on Sept. 30 via the Amazon Music app.
For those who are interested in watching the livestream event, check out Amazon Music’s official website and social media for more information.