After weeks of teasing her first official single, Amara La Negra’s “Insecure” is finally out. In late January, the singer released a snippet of the song in a now deleted clip, and since then fans have been patiently waiting to hear the full track.
A Caribbean pop moment, “Insecure” is a love song that will get you in your feels at the club as you whine. It’s as addictive as “What a Bam Bam,” the previously released Tidal exclusive, but shows Amara’s versatility in style. The Caribbean soul is still there, with yearning lyrics like, “Does that make me insecure? Mi amor, mi amor.” On the last hook, distant guitar strings bringing the song to a gorgeous close. “Insecure” was produced by Theron of Rock City, who has previously worked with Rihanna, as well as Supa Dups, Di Genius, Mathieu JL, and Priscilla Renea. Amara recently told NBC that she’s focused on making “American music with a Caribbean feel.”
After years of focusing on the Latin American music market, with hit singles like 2013’s “Ayy,” Amara La Negra broke into the U.S. mainstream on January 1, through VH1’s Love & Hip-Hop: Miami. She quickly became the show’s breakout star because of her personality and fearlessness in speaking up for Afro-Latinos. Since then, she has signed a multi-record, multi-million dollar record deal with BMG and Fast Life Entertainment.
The bilingual track is a refreshing and authentic break from the wave of U.S. artists inserting themselves into Latin American music, which can sometimes feel stale. With this bop, Amara La Negra is effectively putting all Latinos, specifically Afro-Latinos, on the map. “Insecure” debuted on staple New York radio show The Breakfast Club this morning, and is now available on YouTube.