It’s a well-known fact among her fans that Argentine reggaeton princess Ms Nina was a net artist before launching her musical career, a creator of twisted digital Lisa Frank landscapes. As she becomes more celebrated for her flirty, raucous party perreo, she continues to draw out the addictive synthesis between her music and that Technicolor aesthetic.
The meld hits a new level of sophistication in the video for “Traketeo,” a track produced by Cádiz collective Beauty Brain. The song’s sexy-kitsch lyrics — try “aguacate con aceite, pa’ que crezca este culo” — make the perfect canvas for Nina’s triumphant hoetry, and the mission is aided by Spanish film collective Pixel Trips. Nina’s love of poppy graphics has been transmuted into fruity bodega beauty and a lava lamp-lit house party dance floor. Feminine, jewel-toned debauchery has become the singer’s trademark — check “Acelera” and “Tu Sicaria” for earlier incarnations of the vibe.
Nina’s ride-or-die for the clip is self-described virtual pop icon and beauty guru King Jedet, who vamps in matching gold hoops and a fuchsia sweater dress with the diva in inspirational synchronicity. The two recently teased the “Traketeo” video in a jail makeup tutorial they recorded together, a recommended watch for those looking for more evidence of their queenly chemistry.