Feid is expanding his entrepreneurship. On October 1, the Colombian reggaeton star revealed that he’s working on a merchandise line called SIXDO Working Gear – and that he’s opening an official store soon.
“Que siiiiiii We are opening our first SIXDO Working Gear store, it looks a lot like my room 🤔 but that’s because I want you to feel at home morrrrrrrr jajajajajajajaj The collection is going to be very special and comes out in December 😶🌫️,” he wrote in Spanish online. “Pal estren mor ya tu chabe, what do you say !? where do we open first? Miami, Medellín, Bogotá, New York, LA, CDMX, Santiago, Madrid, Barcelona, Milan, Tokyo or all of the above 🤯🤯🤯🤯🌋💚💥.”
The Instagram carousel features grey and white t-shirts with “SIXDO” logo printed on the front, and “FERXXO” printed in neon green on the back. Other t-shirts include his previous tour merch, such as his 2023 Ferxxo Nitro Jam Underground t-shirts. While we don’t know exactly what else his official store will sell, we can count on Ferxxocalipsis-inspired merch featuring Feid’s signature white, green, orange, and yellow color palettes.
The Colombian hitmaker isn’t new to merch brands. Earlier this year, he dabbled with footwear via his partnership with French sneaker line Salomon. He became the brand’s first ambassador from the Americas. “Salomon isn’t just a brand to me; it reflects my identity, my journey and my passion for creativity, and after all it’s also my name,” he said about the partnership. “Every step I’ve taken in my Salomons has been a step towards self-expression, confidence, and the unknown.” Not only has he shared his favorite Salomon footwear, but he’s also set to collaborate on products in the future.
Keep an eye out for SIXDO Working Gear via Feid’s social media. SIXDO is also the name of his six-track EP which was released in 2022.