Remezcla Media Group Is Partnering With the NFL
KANSAS CITY, MO - JANUARY 21: Isiah Pacheco #10 of the Kansas City Chiefs celebrates against the Jacksonville Jaguars at GEHA Field at Arrowhead Stadium on January 21, 2023 in Kansas City, Missouri. (Photo by Cooper Neill/Getty Images)
Remezcla Media Group, the leading Hispanic digital and media print group in the U.S., and the NFL have announced a new partnership that will give the Remezcla Media Group access to key NFL events, including the NFL Draft and Super Bowl LIX. This new partnership will also enable the creation of original influencer-led, social, and experiential campaigns.
The content is set to expand the NFL’s “Por La Cultura” initiative, which highlights the contributions of Latino players, coaches, and staff while celebrating Latino excellence and sharing genuine stories from the community. Remezcla’s storytelling is set to capture the fan experience surrounding the game, including elements of music, fashion, food, and culture. Content is expected to start rolling out in the next couple of weeks.
“The NFL is excited to further expand upon our content strategy to reach a more diverse audience and amplify our Hispanic-driven stories,” said Michael Wolfenson, Director, Business Development & Strategic Investments, NFL. “As a leader in the industry, Remezcla Media Group, will play a key role in helping to bridge the gap between our game and our multigenerational Hispanic fans by delivering tailored content that will deeply resonate with their community.”
More than 30 million Latino fans make up the NFL’s Latino fan base and Latino viewership was up by 11% in 2023. Earlier this year The Philadelphia Eagles defeated the Green Bay Packers 34-29 at Sao Paulo’s Corinthians Arena in Brazil, marking the NFL made its debut in Latin America’s largest country. The NFL has also previously hosted games at Estadio Azteca in Mexico City.
“We are very excited to work with the NFL in an innovation-first partnership, that allows us to harness each other’s strengths around content, culture, and marketing while connecting with Latino fans globally,” said Andrew Herrera, Founder of Remezcla and President of Hispanic Strategy at Remezcla Media Group. “We have long been a bridge between brands and Latinos when it comes to the undeniable connection between sports and culture, and we’re excited to see this shine through our partnership with the NFL.”