NFL x Aaron De La Cruz Releasing Limited-Edition Collection for Super Bowl LX
Credit: NFL
You want to watch Super Bowl LX in style? You’re in luck, as the NFL is spotlighting creativity from the Bay Area with Origins: An NFL Collection, and partnering with three local San Francisco Brands, among them Aaron De La Cruz. The other two brands are BLVCK SCVLE, and Nostalgia.
“Origins: An NFL Collection is about creativity meeting community,” said Ashley Daniel, director of consumer products at the NFL. “At Super Bowl LX, we are celebrating not only football but the stories, cultures and voices that define the San Francisco Bay Area.”
Aaron De La Cruz is a Mexican artist whose style is influenced by family, graffiti, skateboard culture, and architecture. And the available products that are part of his collection include t-shirts and hoodies, in white, black, and grey, with very football play patterns.
This special collection is now in its fifth year, and it’s become an NFL merchandise platform that combines football, fashion, and community by bringing locally designed, culturally driven products to the Super Bowl stage. The limited-edition collections will be available during a one-day-only, free pop-up event on Thursday, Feb. 5, at NFL Culture Club at The Pearl in San Francisco.
Select styles will also be available online starting Feb. 6 at NFLShop.com/origins and the brands’ websites.
“As we enter our fifth year of the program, this collection offers fans an opportunity to proudly showcase their pride for both the NFL and San Francisco, while being part of a bigger movement that is shaping the future of sports fashion,” Daniel added.
Super Bowl LX will be played at Levi’s Stadium in Santa Clara, California on February 8. The two teams who will face each other have yet to be decided, but the New England Patriots visit the Denver Broncos for the AFC Championship game, while the Seattle Seahawks will host the LA Rams for the NFC Championship game. The winners of those two games will play in the Super Bowl.