Adidas x Sneaker Room Collab Raises Money for Puerto Rico Charity
Credit: Adidas
A new collaboration between Adidas and Jersey City-based cultural Institution, Sneaker Room, weaves together Puerto Rican history, pride and tradition with a limited-edition sneaker.
The Sneaker Room x adidas Adistar Control 5, revisits the viral Adistar Control 5 sneaker, now as a fully realized drop with interchangeable tongue patches inspired by La isla del encanto; including the coquí, flor de maga, and pava— giving the wearer authority to choose their own symbol to express their Puerto Rican pride.
The sneaker launches in a PR colorway— cobalt blue mesh, with red Adi-stripes and white frames and laces. This drop is a comparable revision of Sneaker Room’s custom 2025 Puerto Rican Day Parade shoe, which features near-identical elements, save for the single white star on the toe-box.
This latest drop goes beyond stylistic sensibility. As a community-first collab, every pair sold through Sneaker Room will go back to the island to support the construction of an outdoor roof for an elementary school in Salinas, creating a safe, dedicated space for students to learn and grow. But the community outreach doesn’t stop there. Adidas has committed to a long-term investment in the PR community through the Adidas Cornerstone community, which brings forth cultural activations across the island.
“For us, this was always about representing Puerto Rican culture in a way that feels honest,” said Suraj Kaufman, Founder and CEO of Sneaker Room. “Following the response to last year’s custom made Control 5s, we saw how deeply this story resonated with our community. This next chapter builds on that energy – everything, from the details on the shoe to what we’re doing in the community, comes from a real place. It’s about showing love to where we come from and making sure that impact is felt beyond just the product.”
The Sneaker Room x adidas Adistar Control 5 will be available at Sneaker Room retail locations and online beginning May 30th, starting at $145.