Cardi B & Paloma Elsesser Star in Old Navy’s Fall Denim Campaign
Caribbean-American rapper Cardi B and Chilean-American model Paloma Elsesser star in Old Navy’s new fall denim campaign, which dropped today, August 4. Also appearing in the commercial are Brooks Nader, Haley Baylee, Wisdom Kaye, and Quen Backwell. Inspired by the nostalgia of American heritage, the campaign is rooted in relaxed, effortless silhouettes, reimagining classic denim with modern fits designed for everyday wear.
The campaign comes after the Bronx rapper released her latest single, “AH HA,” which she teased on Instagram before the drop while wearing a bikini featuring the Dominican Republic flag. The song has already gone viral on social media, with fans lip-syncing to it and putting their own creative spin on the trend. It wouldn’t be surprising if they kick off another trend once they get their hands on Old Navy’s new Arc Jean. Rocking their denim like La Cardi.
“I grew up shopping at Old Navy! I remember my mom would always get our 4th of July outfits from there, she took it very seriously! So being part of this campaign felt natural to me, it felt like a full circle moment!” Cardi B says about joining Old Navy’s fall campaign. “Old Navy is one of those brands that’s been around forever! You can always walk in and find something cute, something for your body type, something that makes you feel good, and doesn’t break the bank!”
The commercial is giving a mix of an old Western film and a scene out of Charlie’s Angels: Full Throttle. “Shooting this campaign was so much fun, the energy on set was great and everyone looked good in their Old Navy denim! The jeans are just… good, they fit like they were literally made just for you!,” she says.
Like her fans, American designer and Old Navy Chief Creative Officer Zac Posen was also drawn to Cardi B’s outspoken and confident personality, making her the perfect fit for this season’s campaign. “I’ve always admired Cardi B’s honesty and the confidence with which she expresses herself. She makes fashion feel joyful, personal, and entirely her own,” Posen says. “Denim reflects the individuality of the people who wear it and evolves with every generation and every point of view. This campaign celebrates the enduring spirit of American denim with bold silhouettes, bold personalities, unmistakable style, and the belief that everyone deserves great denim at an incredible value.”
The Fall Denim Collection also introduces the Arc, a new denim style featuring a mid-rise fit and curved-leg silhouette that offers a fresh take on relaxed denim. “At Old Navy, we pride ourselves on truly creating something for everyone—in terms of fit, style, wash, and sizes. Our priority is creating denim that is high quality and stylish,” says Sarah Holme, Old Navy’s Head of Design and Product Development. “The Fall Denim Collection blends trend-forward silhouettes with timeless classics. Our newest fit, the Arc, brings a modern approach to the barrel style that we think women will love!”
The Arc joins Old Navy’s lineup of classic fits and fan favorites, including the Hi-Rise Wide Leg, the Low-Rise Baggy, and the Barrel. Together, they offer relaxed, trend-forward silhouettes for everyday wear, from polished wide-leg styles to slouchy ’90s-inspired fits and sculpted barrel-leg denim.
Watch the full commercial below, and don’t miss out on the season’s Most Wanted Denim, with prices starting at just $22. Shop Old Navy’s Fall Denim Collection HERE.