Taco Bell and Tajín Just Dropped a New Menu That’s Peso Pluma Approved
Starting August 13, Taco Bell and Tajín fans can enjoy new menu items approved by Mexican artist Peso Pluma. The new lineup brings the Tajín Taco, the beloved Cheesy Gordita Crunch with Tajín, and a refreshing drink: the Tajín Pineapple Strawberry Freeze.
Peso Pluma joined the Taco Bell family at the Live Más LIVE fan community event earlier this year, and now he’s bringing along his longtime Taco Bell fandom and lifelong love of Tajín to the menu. He was among the first to taste the latest items inside Taco Bell’s Test Kitchen, giving the lineup his stamp of approval and bringing die-hard fans a collaboration that celebrates a flavor obsession and a beloved taste that has become a staple across generations.
“Taco Bell and Tajín have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections,” said Luis Restrepo, Chief Marketing Officer, North America at Taco Bell. “This collaboration is an opportunity to bring our brands’ worlds together in a way that’s exciting, unexpected, and rooted in what fans already love.”
The Tajín Taco features a crunchy shell seasoned with Tajín and loaded with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheese, and mango salsa for $2.99. Each taco comes with a Tajín Clásico Seasoning packet.
The Tajín Cheesy Gordita Crunch brings Tajín seasoning to one of Taco Bell’s most beloved menu items. It features a warm, pillowy flatbread with a blend of mozzarella, pepper jack, and cheddar cheeses wrapped around a Tajín-seasoned crunchy taco shell filled with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheddar cheese, and mango salsa for $5.99. Each one also comes with a Tajín Clásico Seasoning packet.
The Tajín Pineapple Strawberry Freeze blends tropical pineapple flavor with strawberry-flavored syrup and Tajín for a frozen sip that hits sweet, tangy, and bold all at once. The new drink is available in 16 oz. for $3.99 and 20 oz. for $4.19.
“Tajín is more than a seasoning – it’s a cultural phenomenon that has inspired millions of people to explore flavor in new ways,” said Haydeé Fernández, Director of Alliances at Tajín International. “This collaboration brings together the perfect pairing of Tajín and Taco Bell’s most beloved menu items, creating a bold, unexpected, and craveable experience that celebrates the best of both brands.”
In addition to the new menu items, 400 limited-edition bag charm sets will be released and available exclusively through Tuesday Drops in the Taco Bell app. Taco Bell Rewards Members can check the Tuesday Drops page on August 18 at 2 PM PT for a chance to score the one-of-a-kind accessory kit while supplies last.
The collectible set includes a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag that doubles as a stash for Taco Bell Hot Sauce Packets and Tajín seasoning packets, and a heart charm featuring Peso Pluma’s logo to celebrate his role in bringing the Taco Bell x Tajín flavor story to life.
If you want to be a part of the new Taco Bell, Tajín, and Peso Pluma celebration, download the Taco Bell app and join Taco Bell Rewards for access to Tuesday Drops, exclusive offers, and the latest menu news.