Becky G Supports Sustainable Water Access in Mexico with Tequila Collaboration
Courtesy of PATRÓN
Becky G and PATRÓN Tequila are using their latest collaboration to help improve access to water in Jalisco, Mexico. The Mexican American singer has once again teamed up with the tequila brand, this time on a limited-edition PATRÓN Silver bottle inspired by the importance of water. The initiative will help fund the installation of 200 rainwater harvesting systems for households across Jalisco through the Mexican non-profit Isla Urbana.
The rainwater harvesting systems will help households collect and store rainwater for everyday uses such as washing, bathing, cleaning, and watering plants while creating a more reliable water source for the communities they serve. Rooted in a shared commitment to Jalisco, the initiative underscores a simple but powerful belief: every drop counts.
“To have partners like PATRÓN and Becky G stand alongside us means so much — they’re using their voices and their platforms to bring attention to a cause that matters deeply and helping even more households across Jalisco gain access to reliable water,” said Jennifer White, Co-Founder and General Director of Isla Urbana. “Every system we install is designed to last, giving households a reliable source of clean water they can depend on and pass down for years to come.”
This exclusive drop of a PATRÓN Silver bottle was designed by Becky G and features blue and green tones that reflect both the importance of water and the longstanding relationship between the Latina artist and the popular spirit. The collection encourages a deeper appreciation for one of life’s most essential resources.
“Jalisco has shaped both PATRÓN and me,” said Becky G. “It’s where PATRÓN is made and where all four of my abuelitos are from. Working with PATRÓN on Our Rainwater Project Limited-Edition PATRÓN Silver gave us an opportunity to celebrate that connection, while helping shine a light on something incredibly important. Clean water isn’t a given for everyone in Jalisco — for many households, it isn’t something that just flows from the tap, but something you carry, store, and ration. If you have a platform, you use it to lift others up, and I’m proud to do that alongside PATRÓN and Isla Urbana. I hope it inspires people to not take something as essential as water for granted.”
The collection marks the latest chapter in a longtime partnership between PATRÓN and Becky G, which over the years has celebrated many milestones, including the launch of PATRÓN Cristalino, which Becky G headlined, toasting the releases of her albums and her documentary. Aside from this, the latest Project PATRÓN Tequila was also featured in the Inglewood native’s new song PATRONA, released on June 26th from her upcoming fifth album, “Baraja Bendita,” dropping on August 14. All of their moments were built on the shared pride of Mexican roots and belief that true greatness is earned through dedication and hard work.
“At PATRÓN, we’ve always believed that how you make something matters — from the way we craft our tequila with precision and care, to the partnerships we choose,” said Roberto Ramirez-Laverde, Global Senior Vice President, PATRÓN Tequila. “Becky G has been part of the PATRÓN familia for years, and she shares that same dedication to doing things the right way. Our Rainwater Project Limited-Edition PATRÓN Silver brings that shared ethos to life — celebrating where we both come from while giving back to the communities of Jalisco that continue to shape us.”
Alongside the collection is a documentary-style piece featuring Becky G capturing the households across Jalisco and the impact rainwater harvesting systems from Isla Urbana can have in their communities. These personal experiences showcase a closer look at the people behind this initiative and the shared commitment that inspired the Rainwater Project Limited-Edition PATRÓN Silver.
The Rainwater Project Limited-Edition PATRÓN Silver collectible tin featuring the iconic PATRÓN Silver is available at spirits retailers nationwide for $42.99, while supplies last, and will also be available in select Canadian markets this fall. Also, the exclusive run of 350 Becky G-designed bottles, which comes with a custom cork and a wearable scarf, will be available for pre-order at patrontequila.com/becky-g beginning July 24, 2026, for $60, just in time for National Tequila Day.