UPDATE 12/4/2017: Disney has ordered movie theaters to stop playing the 21-minute short film Olaf’s Frozen Adventure before screenings of Pixar’s box office hit Coco, Mashable reports. An unnamed source confirmed to the tech website that the Frozen short will be pulled from cinemas beginning December 8. It’s hoped that enough time would be freed up so that theaters can add an additional showing of Coco to their daily schedule.
Did your Thanksgiving dinner run out of sides before you were completely full? Did your tias clown on your lack of a significant other for eight straight hours on Thursday? No matter how angry you got this holiday weekend, we can guarantee that you weren’t as mad as the people who went to see Coco in its record-breaking first weekend, only to have to power through a 21-minute Frozen short film.
— Jose (@neontruths) November 25, 2017
The clip, titled Olaf’s Frozen Adventure, goes on longer than the traditional previews that normally roll out before movies (although, those were also present before Coco), and had people angrily tweeting their disgust over delaying the start of the feature presentation. It got so bad that Slate published a piece that detailed just how late you could get to the theater for Coco without missing a single second of the actual movie you paid to see (37 minutes, give or take).
It’s important to note that all Pixar movies–at least since A Bug’s Life–are preceded by a studio-created short, so the fact that there was something before Coco is not newsworthy in and of itself. The problem is that most of the shorts are significantly shorter; before Olaf’s Frozen Adventure, the longest pre-movie shorts were around 7 minutes.
To add to the problem, Frozen is about a bunch of white people, and Coco is a film focusing on Mexico and Dia de Muertos culture, so a vast majority of the tweets clowning on the short film were from Latinx folks calling white supremacy on Disney/Pixar; there’s even an online petition going around saying the same. Whether those claims are facetious or not, there’s something to be said about the ever-enduring marketing power thrown behind Frozen, a movie that is now four years old. Will Coco get the same treatment? Only time will tell.
One thing that is clear is that this reaction could have been expected; the Frozen short had been playing in front of Coco in Mexico since its release last month, and fans were so mad at it that Cinemex–one of Mexico’s movie theater chains–announced that it would play Coco without the short ahead of it. Maybe that will happen in the United States as more people complain, although the short is meant to get excited for Frozen 2, so it’s unlikely that it will go away entirely.
In the meantime, however, people going to see Coco had plenty of time to workshop their angry tweets while Olaf’s Frozen Adventure played, and they did not disappoint with their rage:
making us endure Olaf's Frozen Adventure to get to Coco is a metaphor for the Mexican American experience I just haven't figured out how yet
— JuanPa (@jpbrammer) November 27, 2017
White supremacy made everyone that went to go see Coco sit through Frozen 2 before it actually came on. I felt so oppressed.
— ✨CASSANDRA (@gringatears) November 25, 2017
BRUH, THESE "SHORT" ANIMATED FILMS BEFORE DISNEY'S MAIN FEATURE ARE GETTING RIDICULOUS. THIS ONE IS 21 MINUTES LONG AND I DON'T GIVE A SHIT ABOUT OLAF AND HIS BULLSHIT FROZEN ADVENTURE. MY MOM IS QUICKLY LOSING INTEREST AND SHE'S GONNA BE ASLEEP BEFORE WE WATCH COCO!
— Bryan R. (@ProbablyBryan) November 23, 2017
The frozen short before coco is so fucking annoying damn I ain't come here to see y'all Caucasians @disney
— L (@lxslie) November 24, 2017
was anyone else upset they had to sit through that annoyingly long frozen short before coco?
like you had your time frozen, gtfo my space i’m here for coco only
— quechup queer (@academictapatio) November 24, 2017
— Steven (@buddy2d2) November 25, 2017
also did anyone else who watched coco had to watch a 30 minute mini movie on frozen first?? like damn we couldn’t have a latin movie without the caucasians impeding themselves?!
— Vianai™️ (@CurlyNai) November 26, 2017
On this Coco's Eve, I'd like to take this moment to remind everybody to arrive at theaters half an hour late if you don't wanna see that long ass Frozen thing.
— ★Adam★ (@adam_s_j) November 21, 2017
that 47 minute long frozen sequel before coco is white supremacy
— marisol (@m_4_r_1_s_0_l) November 25, 2017
I’M SCREAMING. i’m at the mexican movie theater to watch COCO & i guess everyone doesn’t know there’s a short film before every disney movie – so there’s a frozen short film & EVERYONE THINKS WE’RE WATCHING FROZEN & NOT COCO & THEY’RE SO CONFUSED I’M CRYING I LOVE MEXICAN PARENTS
— ✩ just want taehyung back (@pjmthelast) November 26, 2017
Sometimes I wake up covered in sweat and screaming, filled with the horrifying certainty that I’m STILL watching that seemingly endless Frozen “short” that played before Coco.
— Jhonen Vasquez (@JhonenV) November 26, 2017
Anyone else annoyed by the mini Frozen feature before Coco?
— Melissa Santos (@ThisIsMelSantos) November 25, 2017
When Disney knows that Mexicans are always late so they play a 21 min Frozen short film before COCO
— franki (@franki_bby) November 23, 2017
Is there an option to watch coco without the frozen movie??? @Disney just couldn’t let brown people have their moment ♀️
— Melissa (@FuturaDoctora_) November 27, 2017
An alternate universe where everything is the same but when Frozen 2 comes out a 30 min Coco short plays before it and everyone leaves the theater as soon as the short is over.
— Christ•scream (@xtine_rodriguez) November 27, 2017
A bitch just trynna see coco and this long ass frozen commercial pissing me tf off
— Güerita Nat (@lagueraanat) November 27, 2017
Lol I keep hearing that COCO is prefaced by a long FROZEN short in theatres. Sick of white hollywood, my dog.
— Kiki Nguyen (@kianangu) November 26, 2017
Who do we have to fight with to get rid of the Frozen short before Coco? I don't want more people to suffer
— Nancy Tostado (@Wtfnancyison) November 26, 2017
Why did I have to sit through a white narrative (Frozen) before watching Coco?
— Adan (@Desert_Chicano) November 25, 2017
At least one user looked on the bright side of the whole debacle:
— MissKatsuragi (@misskatsuragi) November 23, 2017