In just two years, Irvin Benitez has turned #BRUNCHBOUNCE from a small-but-turnt day party at Apt 78, to a throw down so popular it has Diplo and Major Lazer falling through as surprise guests.
Inspired by downtown brunch parties, which were putting a cool kid spin on the Meatpacking brunch-as-clubbing thing, Benitez decided to bring the vibe to Washington Heights in late 2012. He recruited a group of friends to DJ an eclectic mix of booty music, created an intimate, judgement-free party zone, and soon the monthly party was spreading like wildfire through social media. (Check the hashtag for thousands of posts of attractive, United Colors of Benneton-esque folks getting prendíos).
Soon, the party was popping up at other spots like La Marina, traveling to Miami for a guest stint at The Clevelander, and even packing Williamsburg’s waterfront with thousands at last summer’s Greatest Day Ever event (alongside Apt 78, HennyPalooza and more). And last weekend, #BRUNCHBOUNCE and Apt 78 were hosts to a surprise set from Major Lazer and Diplo, who sent out a midnight tweet that soon had Apt 78 packed in a frenzy:
It didn’t take long for the cops to shut down the mayhem, but from the looks of it, the night was live:
See more photos of the night on BrunchBounce.com.