Redefining Latin Urban: Introducing Our #CulturaDura Series

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If you follow us in any capacity, you’ve probably heard us throwing the term “Cultura Dura” around a lot these last few weeks. And you’re probably like “k cool butttt what is it.” That’s why we put together this handy FAQ to answer any and all of your burning questions.

What is Cultura Dura?

You know that thing when OG Bobby Johnson comes on at a party and everyone gets hyped to the verge of punching each other in the face because the song goes so hard? Cultura Dura is kind of like that. To be more specific, Cultura Dura is a Remezcla x mike’s HARDER content and event series that will highlight emerging Latin urban culture that GOES. We’ll be exploring scenes that haven’t really gotten any coverage anywhere else – from block parties and street art to underground sports and raw, young artists making movements pa’ la calle. We want to tell the stories of people who are evolving what Latin urban sounds, looks, and feels like — shattering speakers and stereotypes in one fell swoop. So basically, stuff that has us like:

Are there events?

YES. Cultura Dura isn’t just about covering the underground movements that exist in pockets all over, it’s also about bringing those scenes to new places (because it kind of sucks to read about turnt parties you can’t actually go to). In addition to our content series, Remezcla & mike’s HARDER will also present a national tour that brings the artists we’re most excited about to you. This 10 event series will hit venues in New York City, Miami, Phoenix, Dallas, Houston, San Antonio, San Diego, and Los Angeles starting this week and bring you a taste of what Latinos are cooking up everywhere from the dirty South to the Best Coast to Nueva Yol and even la isla del encanto.

When does all this start?

The series will kick off at the iconic New York City venue Santos Party House on July 24 (!!!) with a line up that we think represents the future sounds of Latin music. Featuring the NYC debuts of Füete Billēte and Álvaro Díaz, the event will showcase Puerto Rico’s growing hip-hop scene – a DIY scene heavily influenced by Southern rap legends like UGK and Three 6 Mafia, as well as the electronic sounds that have increasingly been finding their way into urban music. Representing these EDM influences will be icons Brenmar and Venus X, who stand at the forefront of a new generation of Latin electronic music producers and DJs, breaking genre boundaries and mixing dance and urban sounds from all over the world.

How do I get in?

Head to the Cultura Dura homepage for full line-ups and RSVP: DON’T SLEEP ON IT.