Sometimes the simplest campaigns are the ones that work best. For Nike, that has never held truer than with their latest back-to-school campaign. In the visuals, Nike asked New Yorkers to style their own outfit for a photoshoot that reflected not just people’s personal – and eclectic – style, but the ways in which clothing can, and does, showcase people’s personalities.
The results, which included dembow artist Kiko El Crazy and designer Raul Lopez, are featured on the brand’s Instagram page. The caption reads: “This year we asked the NYC community to not just show their back-to-school fit, but to style and shoot it with us. Local icons and innovators showed up and showed out.”
Both Kiko El Crazy and Raul Lopez are known for turning heads in their very own styles, which is why it’s very fitting that they’re both part of this campaign. Kiko’s Instagram shows he’s never been afraid of making his mark – be it through his music or his clothing.
And Raul Lopez has grown to fame because of his futuristic, avant-garde looks, which often go viral on social media.
This is just one of the many ways in which Nike has been delivering on Latine representation recently. Back in June, the brand dropped the Air Max 97 “Puerto Rico.” On this silver version of the reissued classic shoe, the flag replaces the emblematic swoosh on the Air-Sole bubble, too. The sneaker’s inner sole reads, “Aquí Me Quedo,” or “Here I’ll Stay.” Latinx creatives and community leaders were central to the creation of the shoe design as well as its corresponding marketing.