Louder Music, More Drinks?

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Check out what this new scholarly look at drinking at the bar says… according to this study the louder the volume at the bar the more we drink...sounds like a great excuse right?

Here is one of their theories: "They said it was not clear why louder music appeared to increase alcohol consumption but said it might make conversation more difficult, forcing people to drink more and talk less"

What does this mean to Latinos?  We are definitely  loud people who like loud music….?

"Loud bar music makes you drink more…."