Check out what this new scholarly look at drinking at the bar says… according to this study the louder the volume at the bar the more we drink...sounds like a great excuse right?
Here is one of their theories: "They said it was not clear why louder music appeared to increase alcohol consumption but said it might make conversation more difficult, forcing people to drink more and talk less"-msnbc.com
What does this mean to Latinos? We are definitely loud people who like loud music….?
"Loud bar music makes you drink more…."