People Freaked Out Over These Mexican-Designed Limited Edition Daft Punk Jackets

Lead Photo: Photo via @kiimparker Instagram.
Photo via @kiimparker Instagram.
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Fans of Daft Punk in Los Angeles got a special treat this week when the music duo opened its first pop-up shop in the city for a special nine-day run. By all accounts, it’s been a massive success so far, especially for the Mexican collective of graphic designers Mercadorama. The Mexican studio, which specializes in designing official band merchandise like posters, special prints, and tees for bands worldwide, was tapped to create custom merch for the pop-up and the resulting work is a $650 dark-blue denim jacket with the band’s logo on the back and a series of custom patches referencing Daft Punk.

All 200 of the limited-run jackets have sold out. Though, a few, of course, have made their way on to eBay and are now selling for upwards of $1,500.

The design is the brainchild of Anuar Layon, one of Mercadorama’s members. On Instagram, Layon celebrated the opportunity to design a piece that has distinct roots in Mexico. “I am proud to tell the world this is all made in Mexico by Mexicans and thankful with all daftpunk & sandbag team for letting us spread the word to the world,” Layon wrote on Instagram. Layon, it should be noted, is also responsible for the collection of varsity-style jackets stamped on the back with the slogan, “Mexico Is the Shit.” (He proudly wore the jacket to the Daft Punk pop-up this week too.)

Inside the pop-up, there’s all sorts of band memorabilia from Daft Punk’s 20-plus-year-span on display, including several helmets, a translucent keyboard and an electric guitar, according to NME. On the merch side, there’s also limited-edition tees, figurines and photographs for sale.

Since the store opened last week, eager fans have snaked around the block of the Maxfield Gallery location in West Hollywood, where the pop-up shop is open until Sunday. Lines are expected to be just as they were during opening weekend. The average wait-time then was eight hours due to only 35 people being allowed inside the store at a time, according to the Los Angeles Times.

For more on Mercadorama, peep our interview with them at the Flatstock SXSW showcase here: