J Balvin isn’t the only rapper video game companies are targeting these days. Singer Ozuna is now a part of the Call of Duty franchise.
Ozuna recently announced on social media that he has joined Call of Duty: Mobile. “Estamos Ready???” he asked in an Instagram story. On Twitter, the “Taki Taki” singer shared an image of his new character.
“It’s a dream opportunity for my brand, for my name, to step up my career,” Ozuna told Billboard. “I want to do something different for the culture.”
There is also a trailer for the Ozuna-Call of Duty collaboration. In it, Ozuna is seen inside a military airplane ready to go into battle. “Activa piel de combate,” he says before his clothing transforms into a colorful hoodie with animal ears. Then, he picks up a customized weapon, runs toward the ramp of the plane and jumps out.
Ozuna will be a part of the upcoming seventh season of the game, which, according to the singer, will be called “Elite of the Elite.” The release of the new season takes place August 25.
Earlier this year, Ozuna also joined the ranks of the gaming company XSET and became the first Latino owner of an esports team.
“I’ve always loved gaming and with the worldwide explosion of gaming culture, it was important for me to be one of the first movers – both from an ownership perspective and on the talent side,” Ozuna said at the time.
Along with the new character for Call of Duty: Mobile, Ozuna will release a new song on the same day, “A La Buena El Mejor,” which will be the season’s official theme song.
“My music culture goes up, reggaeton goes up,” Ozuna says. “Call of Duty is an opportunity for my culture.”
Fans were quick to respond on social media about the news. Some loved the look of his custom character.
Others took the opportunity to say that the collab between the singer and the video game company affirmed their love for Ozuna’s musicianship.
While Ozuna says this is an opportunity to share his culture with fans of the video game who might not know about his music, some on social media assume that’s not the only reason the collaboration happened.
Whatever the reason, Ozuna seems locked, loaded, and ready to play some virtual war games. Good thing he has some experience in action entertainment since starring in F9 earlier this year.