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I caught this new Rakim y Ken-Y video (for “Te Regalo Amores”) the other night, and raised an eyebrow or two.

This duo seems to be pioneering a whole new reggaeton aesthetic, though I don’t think it’s going to stick. Gone is the urban environment (they’re in the countryside, on what I think you’d call an “estate”), the bling-bling, the cars (they ride horses…. and fly a helicopter), and the ass shaking ladies of your typical reggaeton video. Instead, these two seem to be living out some sort of Ralph Lauren ad/preppy fantasy.  It’s really pretty ridiculous.

And the song is more merengue/vallenato than reggaeton, which is interesting in and of itself.

Anyway, watch, gawk, giggle, and analyze away…..

(Also, watching Rakim “dance” is extremely painful.)