Rosalía is the new face of SKIMS, the shapewear brand founded by businesswoman and reality show star Kim Kardashian.
The Spanish singer and songwriter is headlining SKIMS first-ever bilingual campaign, which features a 15-second advertisement and a series of photos. Kardashian posted the photos on her Instagram account and said, “Introducing Rosalia for SKIMS.”
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“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me,” Kardashian said. “This campaign is all about the energy and confidence that she brings to the world. I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.”
The photos for the new campaign show Rosalía wearing shapewear from SKIMS’ signature cotton collection. This includes black and white t-shirts, thongs, bras, bralettes, and leggings. Other pieces in the collection include boy shorts, briefs, boxers, tank tops, bodysuits, and onesies.
The ad features Rosalía walking up to the camera wearing a black cotton plunge bralette, pair of boy shorts and motorcycle helmet fitted with kitten ears. Rosalía then removes the helmet, puts one hand on her waist and says in Spanish, “Everyone’s wearing SKIMS.” She then lets out a short, airy laugh and walks away. She repeated the phrase on her Instagram page with a bunch of white heart emojis.
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In a statement, Rosalía added: “I love SKIMS. They are so comfy and make me feel very sexy at the same time. I’m so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave.”