Move over empanadas, cochinitos and Rosca de Reyes. On this Día de los Tres Reyes Magos, it looks like conchas are the Mexican pan dulce of choice—or at least that’s the case at a bakery in Guadalajara, Jalisco.
The panadería, Karycar, has reportedly created conchas for today’s celebration with the faces of the Three Kings designed on them. The traditional sweet bread usually eaten on this holiday is Rosca de Reyes (or King’s Cake), a ring-shaped pastry that is adorned with frosting and dried and candied fruits. It is usually baked with a tiny plastic baby Jesus figure inside (or Baby Yoda). Now, it looks like Karycar has found a new way to observe the holiday.
Karycar has made three different versions of the concha to represent each of the Three Wise Men: Melchor, Gaspar and Baltazar, who, in the Bible, are said to have traveled to Bethlehem to welcome the birth of Jesus with gifts.
We’re not sure if the panadería will take frankincense or myrrh as payment to buy some of its conchas, but we’re sure they’d be fine with gold. Save some money and make your cafecito at home.