Ya güey. Ya güey. YAAA GÜEEEY!

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South By Southwest was great and all, but one of the most amazing things we discovered in our time down in Austin has nothing to do with music… Vira Lata from Los Abandoned tipped us off to some youtube goodness that truly demonstrates the power of this lil thang we call the internet… Check this out (ya weeey!) and then the amazing trend it spawned…

….and several of the spin-offs:

The TV ad:

…y la entrevista con el famoso Edgar: