Walk into a custom car shop asking to tune your grill, and you’ll likely get a belly laugh and raised eyebrows. After all, who’d think of modifying a barbecue grill like it’s a JDM project car? But Joshua Sanchez, owner of Firmes Styles, isn’t your typical car tuner. He’s bold enough to take on any challenge, even those unrelated to lowering suspensions or upgrading airlifters. Naturally, when Diana Salguero—a content creator who wanted to give her dad the best Father’s Day gift ever—entered his garage with this request, Joshua and his team jumped right in. Diana wasn’t just asking for a new paint job – she wanted to surprise her dad with a grilling setup worthy of his skills behind the flames. And with PEPSI® in the mix, the goal was bigger than a makeover—it was about making sure every grilled bite was elevated with bold, unforgettable flavor.
Tuned and Grilled, presented by PEPSI®, brings together custom car enthusiasts and backyard grilling culture in time for Father’s Day. It’s about transforming a basic barbecue into a show-stopping, fire-breathing masterpiece. The mission? Give Diana’s dad’s trusty grill a total tune-up, turning it into a centerpiece for carne asadas. As we see in this video series, the process involves challenges, bold flavors enhanced by the taste of Pepsi, and a whole lot of heart.
We witness how creativity, skill, and playfulness combine to create a grill that’ll make the whole neighborhood envious. In episode one, Diana shares just how much her dad loves his grill, “he calls it ‘his baby’”, she says. Grilling has been a long-time passion of Jose’s, with appearances in their social media videos, to the point that followers have nicknamed him “Chef Fresh.”
Inspired by Jose’s passion for grilling, Joshua plans major upgrades: a dual cooking system for better flavor control, a mini fridge so he’s never too far from an ice-cold Pepsi, a detachable tablet to stream games without having to step away from the grill—and striking blue flame graphics, Jose’s favorite color, to tie it all together.
Aiming to make the grill “firme, not just fresh,” episode two shows Joshua bringing his ideas to life. Want a sound system for Dad to play his favorite corridos while grilling marinated short ribs for tacos? Done—with subwoofers to boot. A switch from gas to coal? Just add mesquite for extra smokiness. A spinning spice rack? Perfect—all seasonings within reach. Soon, this humble grill becomes an epic fire-breather commanding respect. All José will need in the future is an ice-cold Pepsi at hand, because after all, Grilling Deserves Pepsi.
The transformation isn’t just functional—Firme Styles reimagined the entire look. The makeover features eye-catching graphics in classic cholo lowrider style, the PEPSI® logo, and the signature “Chef Fresh” tag, elevating this BBQ to near-museum status.
The final episode delivers the perfect payoff during the family Father’s Day cookout. José’s reaction to his upgraded beast is priceless, as the family celebrates with laughter, steaks being grilled for tacos while enjoying cold Pepsi to enhance the flavor, and dancing around his souped-up grill.
“Having fun together for Father’s Day is what’s memorable and amazing,” Diana shares in the video. Many joyful days of grilling steaks, sharing laughs, and playing music lie ahead.
Beyond the hijinks of treating a grill like it’s a car, this project has real heart. Diana reflects on her father’s sacrifices and her wish to give back meaningfully. For her, cooking with her dad symbolizes their special bond—a connection celebrated through this gift.
While Tuneo creates impressive vehicle builds—from elegant to outrageous—transforming a simple grill into a showstopper proves the true genius of these visionary craftsmen. Just like a cold Pepsi elevates the flavor of mouth-watering food, these innovative ideas bring an extra kick of fun, enjoyed by the whole family, and come together with a fiery spirit to make it something unforgettable.
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