If you’re chronically online, you’ve probably seen women with trendy aesthetic feeds that are living on homesteads, wearing prairie dresses, seemingly cooking everything from scratch, and tending to many children.
Some of them call themselves tradwives – women who believe wives shouldn’t work outside the home, should submit to their husbands, and who often distrust modern science. At their most extreme, they push dangerous, reactionary views, framing tradwife ideals as a way to “save American civilization” – code for keeping other cultures out.
Latina home and garden creators are sometimes lumped in with them because their visuals can overlap. Gorgeous videos showing them cooking, repotting herbs into Latin American style clay pots, feeding their chickens, riding horses at the ranch, creating a delicious Mexican dish, or shopping for antique vases. The way they highlight their domestic “señora life” could very well come from a tradwife account.
But the similarities stop there, because Latina home creators aren’t looking to convert anyone to a particular type of lifestyle or set of beliefs – and they’re certainly not pushing any exclusionary point of view.

While the tradwife idealizes “grandma on the farm,” the Latina home and garden creator celebrates family, tradition or the great-grandma at the rancho – without romanticizing the hardships she faced. They weave tradition together with creativity, artistry, personal fulfillment and beauty for the sake of spreading joy and happiness around them.
For Latina creators, homes are a source of pride, often the heart of family and celebrations, and there is a cultural expectation that visitors are always welcomed and fed a delicious meal. What’s more, home practices are grounded in affordability so that “aesthetics gatekeeping” is avoided.
Marlene, a content creator under the handle Latina on a Budget, told us, “Creating content that inspires others how to save and afford items is extremely important to me. My main goal and my lifestyle is to always keep your eyes on those prices when spending, so your wallet does not regret it later.”

The abuelas, tias, and moms are also the keepers of tradition, who turn a house into a true home and pass down recipes and rituals. Making the home beautiful is in fact a way to tell old family stories and keep some of our heritage and traditions alive – and not convert.
Chef and content creator Jerlynn Torres puts it this way: “For me, heritage isn’t something I bring out only on holidays; it’s an expression of my daily life. My Mexican roots influence how I cook, how I host, how I style my table, even how I tend to my garden. Every detail becomes a small extension of culture – whether it’s the aroma of café de olla in the morning, marigolds blooming in my garden, or the warmth of a shared meal at the table.”
That sense of daily creativity is at the heart of this home movement.
In our culture, having a career or a degree isn’t at odds with making a home beautiful or keeping your family happy – it’s simply part of life. Much of today’s señora life content actually promotes equality, showing that tradition and modern life can thrive together.
As Lidia Salazar of Everyday Home Decor explains, “Today’s Latinas are rewriting what domestic life looks like because we’re tired of stereotypes. We believe in true partnerships where domestic labor is equally shared between partners. We know our worth isn’t measured by our domestic work.”
For her and many others, weaving culture into home life is both grounding and liberating. “We love to incorporate our culture into our homes in ways that feel authentic to us. We embrace what works for us and let go of what doesn’t serve us. We find ways to romanticize the mundane and make everyday life feel a little more special.”
That vision reflects a bigger truth: you can pursue a master’s degree or run a busy career while still tending herbs in the backyard, decorating your casita, or baking bread. For many Latinas, these rituals are less about returning to the past and more about finding balance, creativity, and pride in everyday life.
Because of all of this, during Our Heritage Month, we’re spotlighting five Latina creators redefining home, garden, baking, and design. Their content celebrates the beauty of everyday life, and following them will make your own feed more inspiring. What they all have in common is honoring and celebrating the señora life and creating excellent content.
1. Lidia Salazar at Every Day Home Decor
Lidia has a colorful home decor style that emphasizes her Mexican heritage and the “señora life”. You may see her setting out a charcuterie board on a patio table with a gorgeously designed centerpiece and ceramic dishes or setting the mood in her home for momentos de paz.
2. Chef Jerlynn Torres
Chef Torres teaches us how to be good hosts. In one video she says you only need three anchors to host a dinner party: something warm, something fresh, and something to sip on like cafecito or agua fresca. And that’s reflected in the heritage, or altars, she creates around her home that connect her to her community.
3. Yaz’s Casita
Yaz mainly teaches you how to make your kitchen cozy and beautiful with gorgeous flower centerpieces. She romanticizes everyday moments at home in a way that makes you want to redesign your entire home without losing the spark of where you come from.
4. Latina on a Budget
Marlene shows off her garden designs and patio decor, while sharing affordable finds and shows us that having an aesthetic home doesn’t always have to mean breaking the bank.
5. Elvira Cervantes
Elvira is a California based Mexican-American creator that shows us her SAHM (stay at home mom) life, and her Mexican style decor in videos like “Nights With a Taste of Mexico,” “Otoño as a Mexicana,” or one just celebrating creating the life she’s always imagined.