For Argentine-born photographer Jimena Peck, photography transcends composition and technique. Throughout her career, it has served as a gateway into different worlds—a means to witness others’ lives. From Colorado’s agricultural fields to the 88 Ranch in Columbus, TX, she captures the vital connections between people and the land that sustains them.
Peck embodies the mission of “Nuestro Lente; Nuestra Tierra,” an original series powered by Chevrolet. The series celebrates the profound influence of Latine culture on how we see the world. “Nuestro Lente; Nuestra Tierra” reveals how culture and community shape our perception of nature, honoring the voices behind the lens and paying tribute to both our home landscapes and those who uncover their more profound meaning.
It was the search for something more profound that led Peck to photography. “Words were never enough for me,” she explains, describing her transition from journalism studies. “Images let you go deeper. They’re more subjective, allowing everyone to bring their own interpretation and imagination to the frame.”
This poetic approach guides Peck as she documents agricultural communities—primarily Latine—who remain largely invisible despite their essential role in feeding America. Through her lens, everyday labor transforms into powerful portraits of resilience, heritage, and belonging.
Peck’s work often takes her off main highways, down winding dirt roads through pastures and fields. Though these locations can be challenging to reach, she embraces the journey. “My camera gives me permission to enter spaces most people overlook,” she says. “It’s a privilege to witness lives and landscapes that most would simply drive past.”
On these road trips, the road itself becomes part of her story. For her recent journey through Texan fields, Peck drove the Silverado ZR2 to meet her subjects. Built for rugged terrain with next-level off-road capabilities, the truck lets her confidently traverse ranch land while carrying all her equipment—cameras, lenses, and even a drone. Equipped with ample space for her gear, she has the freedom to access any location and focus on crafting authentic, meaningful work.
Peck is drawn to stories that highlight the human bond with the earth. Throughout her work, she frequently captures the lives of farmers and ranchers where livestock, soil, and community are intertwined. “My work shows the light and connections between humans and the earth,” she explains. “There are countless stories about Latine people as keepers of the land.”
On this journey, Peck finds a direct connection to her heritage. The Texan climate and landscape closely resemble Buenos Aires, Argentina. Both countries share a rich history of rancher culture—from cowboys in the Lone Star State to gauchos in the farthest reaches of South America. Finding common ground with people is what elevates Peck’s work, as seen in her photographs.
By centering people in her narratives, Peck highlights their role in shaping America’s identity, even as their contributions often go overlooked. Her collaboration with Chevrolet helps elevate Latine voices in outdoor storytelling. For her, finding the people who handle the food we consume every day and shining the spotlight on them is crucial to her art. By putting a face to people at the start of the supply chain, she humanizes a process most of us are oblivious to.
For Peck, documenting fieldwork is culturally essential. “It’s about capturing the moment,” she says. “These visual records allow us to look back later.” Through her approach—creating images that invite reflection rather than dictate meaning—Peck connects viewers to the textures of rural life, community resilience, and the quiet beauty of open spaces.
Peck views her work as an ongoing project, with each assignment taking her deeper into North America’s heartland.
For Jimena Peck, this connection is the essence of photography—a way to connect the people who work the soil to a broader context. By capturing how food reaches our tables—and the Latines behind it—a new aspect of our culture emerges, brought to life through Peck’s work.
