Before their name ever hit a festival flyer, Cachirula & Loojan belonged to Mexico’s nightlife. Not the sanitized club row, but the bass-shaken after-hours marathons and sweatbox raves of neighborhood venues across Mexico City. For the past decade, they shaped soundscapes through DJ sets people felt long before they ever saw the duo behind the turntables, all while reggaeton in Mexico was mutating into something raw and local. Now, with two albums, a massive Coca-Cola Flow Fest set, and a Coachella 2026 debut ahead, the duo is steering reggaeton mexa’s next chapter—all after a breakout that only arrived in early 2024.
Backstage at Flow Fest on Nov. 23, the speed of everything still shocks them. “Last year, when we were only DJing, everything was smaller. The schedule, the stage, the team,” Cachirula says. “Now we need two or three vans just to move everyone.” Hours before, their dusk set drew an estimated 40,000 people, the biggest crowd of their careers.
Their rise accelerated the moment they hit what felt like an industry ceiling. “Foreign DJs get a different kind of exposure. As Mexicans, there’s a cap, especially when playing reggaeton,” Loojan explains. Their shared hunger led to a collaboration that shifted everything. “We both produce, we both write. We made ‘Beiby,’ and thank God it worked,” he says. “People listen differently when the message comes from your own mouth instead of from behind the scenes.”
From the start, they refused to be dismissed as a novelty. “People said, ‘These DJs want to sing now?’” Loojan recalls. “Here, that transition isn’t common. Everyone assumes you’re doing it for money.” So they focused on longevity over virality, building a world people wanted to step into and stay in.
That world became Sexolandia: sweaty, erotic, perreo-driven sonic territory. Sexolandia 2 expanded it with darker textures and heavier production. Their dual-gender dynamic shapes that universe, too; a man and a woman building sexual tension, humor, and fantasy through a shared gaze in a genre dominated by men.
Collaboration beyond the duo is just as deliberate. They move between established acts like El Malilla, Sir Speedy, and Yeri Mua, and emerging voices like BLONDI, Bbyboy100K, and Emex. “The reggaeton scene here is small. We all know each other, everyone helps everyone,” Cachirula says. “Bigger artists supported us from the start. We like bringing everyone up with us.” For them, community isn’t branding; it’s a resolute part of their ecosystem.
Still, their ascent wasn’t immune to backlash. An early TikTok performance drew harsh criticism. “People said we couldn’t sing, that no one was moving,” Loojan says. They were compared to meme figures like La Venenito and Franco Escamilla, as if comedians pretending to be artists. “A lot of the criticism came from our own people. But if part of our job is changing that mindset, we’ll do it. Reggaeton mexa shouldn’t be a guilty pleasure. It should just be a pleasure,” he adds.
Their Mexican identity grounds everything. “We are proud of our roots. As Mexicans, we have this hunger for music,” Cachirula says. “Even as DJs, we never played calm sets. We always brought a good party. That energy is still in our music.” As performers, that energy now becomes connection. “Behind a booth, there was a barrier,” she says. “Now we can walk the stage, get close to people, and make them part of the show.”
Growth also meant rejecting old ideas around selling out. “Many people think that if you go mainstream, you’re no longer authentic,” Cachirula says. With Sexolandia 2, they leveled up their performance, selling out venues like Auditorio BB with production rarely afforded to underground acts. “Truth is, the sound hasn’t changed,” she says. “Just the execution.” Loojan adds, “We reinvest what we earn so fans can have an amazing experience. People deserve that. And when they see the effort, the dancers, the production, they understand this is real.”
“Foreign DJs get a different kind of exposure. As Mexicans, there’s a cap, especially when playing reggaeton… People listen differently when the message comes from your own mouth instead of from behind the scenes.”
Even as their stages grow, they stay rooted. “We still perform in the same neighborhood spots that supported us in the beginning,” Cachirula says. “Those places made us.” Moving between local venues and major festivals isn’t a contradiction, it’s how they’re navigating, scaling the culture without losing it.
They’re also watching the genre evolve as corridos tumbados artists try out the genre for themselves. “Saying reggaeton is ‘easy’ sounds dismissive. It’s hard to make something hit because there’s so much of it,” Loojan says. “Anyone who wants to add to the genre is welcome. We just hope they collaborate with the people who’ve been pushing this from the start.” What they want in return is parity, the same media visibility mainstream genres receive. “We’d love more opportunities to tell our stories,” Cachirula says. “Everyone in this genre came from the bottom. Those inspiring stories matter.”
Next, they’ll take those stories to their biggest stage yet. In 2026, they’ll bring Sexolandia to Coachella for their first U.S. show, becoming only the second Mexican reggaeton act ever booked—a milestone most artists across any genre chase for years, unlocked in under two. “There aren’t words. My heart feels so full,” Cachirula says. “We’re nervous because everything’s new, but excited because so many people are waiting for us.”
For Loojan, the moment belongs to the diaspora. “Going to the U.S. to see all our Latine people, our Mexican brothers and sisters, that’s the beautiful part,” he says. “People there are already listening. The more they do, the bigger the movement becomes.”
In the meantime, we have intel that Sexolandia 3 is already underway, with Bb trickz and Martinwhite confirmed, though the concept is still undecided. If the first was day and the second night, what comes next? “Sunset is too obvious,” they laugh. “We’re still figuring it out, but it’ll be heavy!”
For now, Cachirula & Loojan are architects of reggaeton mexa’s rapid evolution. Anchored in its underground subculture, yet scaling toward global stages with growing sensation. Sexolandia was always a world of pleasure and perreo of their own making, and with its passport stamped for Coachella, the rest of the world is about to be invited in.
