You’d be wrong if you thought “Sabado” would be the only politically charged song on Snow Tha Product’s new album. On Dec. 12, the Mexican-American fiery rapper dropped Before I Crashout, a diverse 26-track album that touches on subjects like women’s empowerment, the need to educate yourself and raise your voice in this political climate, and the crucialness of a call to action now more than ever. She also pushes her sonic boundaries beyond rap, with cumbia, R&B, regional Mexican, EDM, and more. At her album’s release party in Los Angeles, CA, last night, Snow spoke with Remezcla about what it feels like to represent our community and how she hopes the album inspires others to make a change.
For her loyal fan base, it’s no surprise that Snow made a project touching on the truth behind being a Mexican-American in President Trump’s United States of America. “It took a lot of hard work—more than anything on my mental health. People don’t talk about that as much, [when talking about] being ‘outspoken’ or ‘badass’ or whatever ‘rebel person,’ you’re still scared. You still do it with fear. You still are scared of the repercussions, but you ultimately have to just face that and keep going,” she said about creating a political album.
Though she admits there’s still some fear, she considers that she’s got to do it because no one else is. “When you look around, and you’re like, ‘Okay, there’s all these people that make all this money off our culture, our grievances, or our problems, but they’re not speaking up.’ So who’s going to do it? And at some point it just becomes a, ‘Okay,’” she explains with a shrug. “I wish I could live a little more peaceful and be as calm as some of these popstars, but I can’t. I have to speak.”
With Before I Crashout, she speaks out and makes it clear she wants people to raise her voice in this political climate. For example, in standout songs like “Unc Anthem” she raps: “After 25 and up, people grow the f*ck up / It’s OK to hit clubs, it’s OK to pop up, it’s OK to dress silly, it’s OK to go dumb / But it’s not OK to act like you’re too young to know politics when all you just forgot you’re grown up,” on top of a thick bass-driven beat. “Unc Anthem” reminds her listeners that it’s OK to live unapologetically, but also to act your age.
But beyond rapping her manifestations, what makes Snow different is that she is actively calling for action in her community. She wants to get deeper into the roots of our problems. For instance, she wants to talk to Gen Z—specifically young men—who support MAGA. She shares that she’s noticing many Latinos not caring about their community and that she wants to have conversations with them from a motherly POV. “I have a 15-year-old son, and I see some of their behaviors. I think there’s something there to try to maybe move the needle a little bit within our community because there’s a lot of toxicity that’s happening. It’s always been there, but I thought we were gonna end our grandparents’ and our uncles’ and our parents’ traumas. And it seems like we’re overcorrecting or doing something really weird with it that, I’m noticing now with a lot Gen Z and next [generations], and hopefully we figure it out.”
To reiterate her observations, she also notes that she spoke with a man in his early 20s about voting for President Trump at the recent Don’t Fall In Love Festival. He told her he hated her song [“Sabado”] and that he originally didn’t like her because he voted for President Trump. “But he was like, ‘Hear me out,’ so I heard him out. Then he was like, ‘I really regret my vote, and you know, my mom is now living in fear,’ and he was saying how she’s crying and he hates to see it this way, and he wishes he would’ve known,” she said.
“When you look around, and you’re like, ‘Okay, there’s all these people that make all this money off our culture, our grievances, or our problems, but they’re not speaking up.’ So who’s going to do it? I wish I could live a little more peaceful and be as calm as some of these popstars, but I can’t. I have to speak.”
But on a larger scale, this is just one case of many. And if she keeps her word (as she usually does) Snow’s Before I Crashout era is going to push these types of conversations, especially on next year’s tour. Take her album release party last night as a taste of what may come: during her show, she welcomed those who regretted their vote for President Trump and asked them to make a difference, to encourage like-minded folks to correct their mistakes.
Speaking to a crowd of mostly Latine streamers and social media influencers, she said: “I know everybody knows me as the ‘F*ck Trump Supporters’ girl, and, honestly, yes. But I know that there are some Mexican kids of immigrants that might’ve been Trump supporters and that maybe ended up changing their mind now. And I would like to let you know it’s OK, come back. Come back to the correct side of things.”
She later added that she wants people to recognize their mistakes and to create a lane for Trump supporters who regret their vote. “There is no spokespeople for that, but if Latinos can [have] that lane right there, I think you would help so many people, honestly.”
Before I Crashout is out now.
