Cyberbullying has taken on disturbing new forms lately. And now, Yeri Mua is making headlines in an unusual and concerning way. The Jarocha reggaeton star, known for her risqué verses and Bratz-like physique, is in the headlines for something more serious: an organized cyberbullying campaign — one that includes alleged death threats from a social media influencer’s following.
After making an appearance at a yacht party in Miami, FL (Aug. 24), with other social media influencers like popular livestreamer and content creator Lonche de Huevo and Willito, Yeri called out the first for allegedly being unfaithful to his girlfriend. What could’ve been assumed to be another back-and-forth, mutual clout-chasing feud turned serious after Lonche’s followers started to threaten the well-being of Yeri and her family online. A follower posted a narcomanta-like message to Yeri on social media, warning her not to perform in an upcoming show in Tijuana, Baja California (Sept. 14). The banner’s sign-off is “F.E.S.,” which is what Lonche calls his community.
Lonche is known for his livestreams with trolling-like titles like “4 DROGADICTOS INFIELES BUSCANDO P*TAS EN LA” (four cheating drug addicts looking for whores in LA) and “SOY HOMOSEXUAL Y ME ENCANTA EL P*NE” (I’m gay and love penis). His Kick livestreams take his viewers on his mundane activities and exploring cities, while other content sexualizes women on Chat Roulette. His followers tend to encourage and hype his behavior, which has raised eyebrows about who he’s influencing.
After seeing the banner, Yeri called out Lonche and his followers for acting like they’re in a cartel. She said she’s never been threatened with a narco-manta, and asked for help to spread the message, eventually getting the attention of her hometown’s governor, who said she would provide her with protection. Lonche, who has over 738,900 followers on TikTok and close to a million on Instagram, claims he didn’t send fans to threaten Yeri — but he’s also not stopping them. In response to Yeri’s posts, Lonche said she earned the harassment: “If the community hates you, it’s because you earned it. I didn’t say anything to them. They did it because they love me. That’s just the way it is, period.”
Narco-mantas, death threats, calling the government for help — is this not enough to recognize the situation has gotten way out of hand? Chat, this is bigger than a “he said, she said,” clout-chasing argument online. Did we not forget Mexican social media influencer Valeria Márquez being fatally shot while livestreaming just this May? Are we being desensitized towards death because it’s through screens, and femicide is a systemic problem?
In Yeri’s case, why are social media influencers all of a sudden using their clout to harm others? In a country where femicides represented 24.2 percent of female homicides in 2024 (a jump from 19.8 percent in 2015), the digital harassment should be taken seriously, no matter the culprit. It doesn’t matter if it’s just Lonche laughing behind the scenes, potentially ranking in more views (most likely from like-minded men who hate women and “pick me” women who idolize this disgusting behavior), and sadly normalizing this gross, machista behavior. Somebody’s life could be on the line.
“What will you do if their threats come true? What will you do if I turn up dead? What will you do? Así se va a quedar,” Yeri told the press when asked about the ongoing situation. “I am not afraid of death. Because I know that the day I go to my grave, I will go happily, because I have lived my life. I have honored my parents, I have given everything to my family, and I have shown my fans que soy una vieja llena de ovarios. And that I don’t let myself be pushed around.”
Since the accusations, Yeri has been open about what’s going on. She said she couldn’t believe what was going on and how there are influencers’ fans who think they’re cartel members. When asked if she was going to cancel her upcoming performance in Tijuana next week, she said she wasn’t. “The only weapon I have is my voice. It is the only way God gave me to defend myself in this life. I do not defend myself with death threats or weapons. I defend myself with my voice, and I have always defended myself and held my head high,” she told the media. “So if I die doing what I love, earning respect and always holding my head high, then so be it.”
Yeri Mua is known for her explicit lyrics, over-sexualized persona, and for encouraging financial independence, all under her own terms. This makes her a perfect target for the growing group of misogynistic, Lonche-minded communities that hate women who exercise agency over their own lives. Matter of fact is: Yeri is the epitome of a woman who doesn’t need a man – and some men aren’t having it. Lonche, even if indirectly, gave them an excuse to harass Yeri for the type of woman she is and represents. And how do they respond? With digital cyberbullying and death threats to try to control her, to “teach her a lesson.”
If this is what happens to a star with millions of followers, what does that mean for the rest of us; the ones without a platform, without protection, without anyone watching? The line between an online pile-on and real-world harm is thinner than we like to admit, and we need to talk about it more.
