Fútbol fans are gearing up for the 2026 World Cup matches that will be hosted across the United States, Mexico, and Canada starting in June. And one of the designers shaping how the United States Men’s National Team (USMNT) shows up on the global stage is Yazmin Rosete, a Mexican-American creative whose work brings together sport, identity, and storytelling.
Over the past two years, Rosete, a senior designer for Nike Football, played an instrumental role in developing the 2026 U.S. men’s team kit. Known for blending cultural references with performance design, she worked closely with the team’s players to weave together their input and identities into a cohesive look. At the start of the collaboration, the team shaped the process in a way Rosete didn’t initially expect them to.
“I was very intimidated when I first met them,” Rosete tells Remezcla with a laugh. “But when you’re in the room with them, you realize we’re all just people. It almost felt like a family gathering.”
Meeting with the players helped Rosete create home and away kits with jerseys, shorts, and socks that ultimately reflect the legacy and evolution of the team.
This marks Rosete’s third time working on a World Cup national fútbol team kit — she previously contributed to work on past kits for Australia and Brazil — but Rosete says the path to this role wasn’t always so obvious for her. She grew up in San Diego, California, where she grew up watching renowned women’s soccer champion Mia Hamm, who inspired her to play fútbol as well.
One of Rosete’s earliest World Cup memories from childhood was in 1998, when her family got her a knockoff jersey at the Tijuana border — long before she knew a career like her current one existed. After studying fine art at UC Santa Barbara and developing a background in luxury, beauty, and brand design, she joined Nike Football. Over the past decade, she has since worked across projects such as several World Cup cycles and National Women’s Soccer League kits.
For the U.S. Men’s National Team home and away kits, Rosete helped shape everything from color direction to construction details, developing details from the ribbing on the shirt, to the gradient on the home crest, to the bespoke star-knit pattern.
“Jerseys represent a moment in time,” she says. “It’s going to represent the World Cup in the U.S. It’s going to represent a very fun, wild, diverse team.”
Rosete notes that the “wild” really shows up in the home kit which features bold, red gradient stripes that emulate a flag waving in the wind. Meanwhile, though the away kit may look minimal at first glance, Rosete says much of its storytelling comes to life when you take a closer look.
“The wild is in the details,” Rosete explains. “Because it looks like a solid kit, but when you get close, you see the stars, you feel the stars, you see the shine.”
Rosete says she’s excited for her family to see her designs worn at this summer’s World Cup. As the daughter of Mexican immigrants, she points to the parallels between her own family’s story and the players she ultimately designed the kits for.
“I’m a child of immigrants, and I’m proud of that,” she says. “A lot of people on this team are also [children of immigrants]. That’s something to be proud of and something to talk about.”
Ultimately, Rosete says she hopes the U.S. kits are a conversation starter, designed not just for performance on the soccer field but as a point of cultural pride beyond it.
The USMNT home and away kits are now available at Nike. And if you want to learn more about Yazmin Rosete and her work, you can visit her site here.