On a sticky July night in the heart of City Market LA, the streets echoed with music, tachones squeaked against concrete, and the smell of street vendor food lingered in the air. It was a full-on fútbol celebration with block party vibes.
Fútbol in Los Angeles isn’t just about stadiums—it’s about games in school yards, alleyways, and anywhere a ball can be kicked. At Nike’s Toma El Juego, that energy took center stage. Eight crews—from East LA to the Westside—pulled up not just to play, but to represent: their style, their identity, their neighborhoods.
The tournament finals were accompanied by the Toma Night Market, a merch playground blending fashion and fútbol culture with Latine creatives like jewelry designer Georgina Treviño and brands like Kids Of Immigrants, Paisaboys, and Badfriend. We saw beautiful jerseys, cute bolsitas, and standout accessories that proudly screamed Latine culture.
As night fell, it was time for the finals. Travis Scott grabbed the mic. Young Miko hyped the crowd. Vini Jr. laced up. But it was the players who truly owned the night—like the girls from Football For Her, who played like the city raised them to win.
This didn’t feel like just an event—it was fútbol that represented LA in its rawest, loudest, most community-rooted form. Not a campaign. A movement. And it’s just getting started.
