This Tamal Stand’s Billie Eilish-Themed Marketing Strategy Is Genius

Lead Photo: Photo by Javier Ghersi / Moment
Photo by Javier Ghersi / Moment
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Some food vendors entice you with their colorful creations. Others have catchy phrases. And then there’s one tamal stand in Mexico City whose marketing strategy revolves around Billie Eilish.

The “you should see me in a crown” singer was recently in Mexico for the Corona Capital Festival, so the team at Tamales García decided to use that to their advantage. As “bad guy” played, a woman let everyone know that they were the “official Billie Eilish tamales.”

Regardless of whether Billie ever even tried them, this short clip is a classic example of Mexican ingenuity and we’re very here for it.