Chipotle Adds First Customizable Menu Item in 17 Years, but You Have To Order Online

Lead Photo: Art by Stephany Torres for Remezcla
Art by Stephany Torres for Remezcla
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If there’s one thing toddlers and big-eyed puppy dogs have taught us is that begging works. Begging for this moment is what Chipotle customers have been doing for years. The restaurant chain listened to their customers and finally agreed to add the most requested item on the menu: the quesadilla. That’s right. In all it’s ooey gooey goodness, wrapped in a warm tortilla, and stuffed with whatever the heck you want, the quesadilla is on the way.

But before you put the car in reverse and head to the restaurant you should know there is a catch. Customers can only order the new item on the Chipotle app or at the chain’s website.. The move is a welcomed one for fans, and the menu.

Chipotle has not added a new item to the menu since salad became an option–17 years ago. For context, Usher’s “Yeah” featuring Lil’ Jon and Ludacris) was the number one song on the charts and Shrek 2 was top of the box office. That is a long time ago.

“We’re so excited to answer the call from fans and introduce one of the most highly anticipated menu items in our brand’s history,” said Chris Brandt, Chief Marketing Officer. “The Hand-Crafted Quesadilla brings so many new possibilities to our menu, and fans will love exploring fresh flavor combinations through its sides and salsa options.” The news surrounding the item is expected to boost company stock 3%-4%.

The beloved and begged-for quesadilla goes on sale today, Thursday March 11.