In a move to compete with the chicken sandwich craze that has taken over the United States over the past couple of years, Taco Bell has unveiled their new Crispy Chicken Sandwich Taco.
The “taco” will get a test launch in Nashville, Tennessee and Charlotte, North Carolina and will be sold for $2.49 says Food & Wine. While some are drawing a comparison to the brand’s retired but popular “gorditas,” the chain hopes to win some of that chicken sandwich clientele with it’s “puffy taco,” which is just a flatbread in the shape of a hard taco filled “premium all-white-meat crispy chicken, marinated in jalapeno buttermilk, then seasoned with bold Mexican spices and rolled in a crunchy tortilla chip coating.”
They will also offer spicy and non-spicy versions, with the latter including crunchy jalapeño slices “for those who can take the heat.”
Now, we all know that Taco Bell is pretty far from any authentic Mexican cuisine you can find, so adding a chicken sandwich is just a natural progression to feed the fast food American customer who cannot get enough of chicken sandwiches.
The craze began with Popeye’s and their viral sandwiches that sent people in droves to wait for hours in line, just for a chance at scoring one of the restaurant’s sandwiches. The sandwiches were so popular, they sold out for weeks in 2019.
Afterwards, major franchises like McDonald’s and KFC joined the growing “sandwich wars.”
I’m not sure how any of us will explain this one to our abuelas, but I wish you all luck!