While tourism videos drawing attention to the beautiful beaches, scenic views, and warm weather are probably enough to entice visitors to a particular country, Visit Mexico went for an outside-the-box approach. In one ingenious ad targeting German tourists, Visit Mexico and ad agency Lapiz created a cloud that rains tequila.
According to Adweek, Lapiz used ultrasonic humidifiers to turn tequila into visible mist, which then became condensed into tequila droplets. Lapiz exhibited the cloud in Berlin during Germany’s rainy season. So every time it rained in Berlin, the cloud produced tequila.
The ad uses tequila, because Germany is in the top five of nations that buy the most tequila from Mexico. The ad ends with the tagline, “Forget the winter, have a taste of Mexico.” Check out the video above.