Art by Stephany Torres for Remezcla
Pucker up and represent! Applying lipstick is the final frontier to getting ready. Whether it’s adding a sultry punch to your glam or a glossy finish for an on-the-go look, there’s no denying the versatility of a good lipstick.
According to the National Day Calendar website, National Lipstick Day, which occurs July 29th, was declared in 2016 by beauty entrepreneur, Huda Kattan of Huda Beauty. While the day is an encouragement to wear your best shade, the cosmetic paintbrush has gone through fluid interpretations throughout history. From the Christian religion’s opposition to cosmetic lips in the middle ages, England’s ban on lipstick citing “witchcraft practices” in 1770, to a bold statement for women during the suffragette movement in the 1920’s, lipstick has been through it all.
So bring your best lips forward and rock these nine Latina-owned brands that represent beauty and culture through diverse hues and slick shine.
Afro-Latina and woman-owned brand, Luna Magic cosmetics celebrates bold flavor, diversity and vibrancy in the beauty industry. Their collection of red bullet lipsticks feature four shades of highly pigmented reds that glide on with a velvet finish for $13.
A multi-functional cosmetic that blends lips, cheeks, and a brush is sure to become the most popular product in your beauty arsenal. The Kind Collection features four shades starting at $18.
Culture-conscious Latina brand, Vive Cosmetics centers Latinas across all areas of their beauty products. From colorful and detailed packaging to Spanish product names such as “Mija” or “Dímelo” Bullet lipstick that are blendable and customizable for $18.
The goth and avant-garde cosmetic brand, Necromancy Cosmetica draws inspo from mythical and eerie elements, becoming the go-to for consumers seeking non-traditional makeup. The Puerto Rican brand features lipstick collections with names such as ”Embalming Sticks” and “In Memoriam” that range from $22 to $110 for the full set.
Valdé Beauty offers luxury lipstick with deeply pigmented shades, refillable tubes, and a highly crafted armor vessel that transforms the cosmetic into a luxe accessory. The Simply You lipsticks start at $50, and the armor vessel with refillable lip set starts at $150.
Founded by Panamanian actress Patricia De Leon, PDL cosmetics offers PETA-certified cosmetic formulas that instill confidence in all users. ODL Cosmetics’ Bold Aspirations Liquid Lipstick comes in 13 shades and starts at $29.
“Juicy feel, matte appeal” is Mexican-owned beauty brand, Reina Rebelde’s MO. The brand offers bold lip crayons that deliver saturated color and can be combined with a lip gloss for a rich look. The Bold Lip Crayons start at $20.
Beauty influencer and professional makeup artist Angel Merino founded Artist Couture. The brand features nine lipsticks with rich color payoff in one swipe. Artist Couture lipsticks start at $18.
