Most industries have taken an economic hit from the pandemic, forcing countries to shut down non-essential businesses. At a time when people are losing their lives, economies are collapsing and the world is social distancing, it’s understandable that some people don’t see art as a necessity. That is unless your livelihood depends on the art ecosystem.
With museums, galleries and even shared studio spaces closed for the foreseeable future, artists and institutions have rushed to the digital sector to exhibit, sell and gather. The New Art Dealers Alliance (NADA) is no different; the non-profit art organization launched FAIR, a digital art fair exhibiting 200 galleries around the world from May 20 to June 21.
However, unlike most art fairs and galleries, NADA is engaging in an “alternative profit-sharing model, structured to facilitate mutual support within the art community and provide revenue to each of its participants.” 20% of each sale goes into a cooperative artist sales pool and another 20% goes to a gallery sales pool to be evenly distributed among all participating galleries and artists at the end of the fair.
Below is a list of week one’s participating Latinx artists that you can support both during the fair and after.
Juan Sebastián Peláez
Ignacio Gatica