The #EstarGuars Hashtag is So LOL Right Now
Last night’s world premiere of Star Wars: The Force Awakens brought all the celebrity nerds out of the woodwork. Joseph Gordon Levitt channeled Yoda by painting his face green and wearing a robe, and Rainn Wilson and his son were probably the most legit cosplayers there.
And while I’m impressed by their dedication, I just spent part of my afternoon looking through the #EstarGuars hashtag on Twitter and Instagram, and I can now definitively say that Tuiter and Latin American Instagram is killing it.
Of course, we gotta give a shout out to the gawd Eduardo Chavarin, who first put the Estar Guars phrase on everyone’s chest back in 1999 with the t-shirt he designed for his now iconic brand Naco.

From giving characters’ names a Latino twist to inserting their own cultural references, here are 15 reasons #EstarGuars > Star Wars: