Culture

From BornxRaised to Equihua: A Running List of Brands That Are Giving Back in the Time of Coronavirus

The fashion industry will likely be one of the most financially affected by this pandemic. Already, brands have either gone on hiatus for undisclosed yet obvious reasons, while other folks have been furloughed or fired entirely. Amidst the uncertainty of what the future holds, many Latinx-owned companies and allies—small, street, luxury, established and everything in between—are lending a hand as best they can.

Meanwhile, brands like Prada, Chanel and Estée Lauder have pivoted the focus of their production efforts to provide medical supplies (either masks or hand sanitizer) to those on the frontline of this health war. European fashion houses like Kering (Balenciaga, Yves Saint Laurent) and LMVH (Dior, Louis Vuitton) are reportedly producing masks for Italy and China respectively. Spanish brands like Inditex (Pull & Bear and Massimo Dutti) and Mango are also donating fabric masks.

On Thursday, Los Angeles mayor Eric Garcetti reportedly encouraged everyday constituents to wear masks while outdoors. He was the first to do so. By Saturday, The Centers for Disease Control and Prevention (CDC) and other states like New York followed suit. While N95 masks can and should be reserved for medical professionals, cloth masks (hand-sewn) are becoming a go-to alternative, though not direct substitutes in terms of effectiveness. That being said, everyone is doing what they can with what they have.

Here is a running list of folks to be inspired by and support:

Johanna Hernandez

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Friends been working with my Mom and team and have made hundreds of medical mask to donate to our hospitals specially PIH Downey as they saved my fathers life multiple times in the past from ICU. Thank you to my amiga and nurse @estephyg and all the nurses and doctors you are our heroes✨ makes me emotional to be able to give back in this way doing doing what I love. I pray in the name of Jesus people will be healed and protected with these mask ❤️ ✨ also I wanted to help you all make them from home creating a tutorial video link in bio☝ to keep you all safe I did it in Spanish as I felt there was a lack of tutorials in Spanish but I will make the English one soon special thanks to @rodasstudios for editing our video the best ! . Amigas a estado trabajando con mi mamá y equipo y haciendo cientos de mascarillas médicas para donar a nuestros hospitales, especialmente PIH Downey, ya que salvaron la vida de mi padre varias veces en el pasado debido a un ataque al corazón. Gracias a mi amiga enfermera, @estephyg, y a todas las enfermeras y doctores, ustedes son nuestros héroes, me emociona poder retribuir de esta manera haciendo lo que amo. mis oraciones en nombre de Jesús, la gente será sanada y protegida con estas máscara ❤️ ✨ también quería ayudarlos a todos un tutorial en biografía como aserlas en casa El video es en español como sentí que faltaban tutoriales en español, pero pronto haré el inglés . #quarantine #DesignerLife #DesignerMask #teamfamily #mascarillas #DowneyGirl #GLAUDI

A post shared by GLAUDI by Johana Hernandez (@glaudibyjohanahernandez) on

Not all heroes wear capes.

BornxRaised

The main tees in the “Stay Together From Far Away” line are sold out but they still have a few things in the collection you can snag to help out those on the frontline in LA.

Equihua

Win-win. A pretty good jacket to wear while you watch Netflix’s “Tiger King” en casita, if you ask me.

Willy Chavarria

Willy is encouraging everyone to donate to a good cause, No Kid Hungry, and promises to do the same.