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Gisele saw a change in media coverage in 2000.


Despite being a rising star, the media wasn’t as interested in her relationships until she was linked to Leonardo DiCaprio. In 2000, she and Leo began dating, and despite photographic proof of their coupling, Gisele didn’t always readily share that information. For example, a 2000 Rolling Stone profile detailed how the supermodel avoided talking about it while on a Brazilian talk show. The host showed images of Gisele and Leo hanging out at the beach. When she was asked if that was her boyfriend, she didn’t answer the question. “Wow, you know, actually I’ve been looking for a boyfriend – and you could totally be my boyfriend!” she said.
However, in the same profile, she criticized the notion that they made a great couple for “marketing” reasons. “Some people are saying we’re a great couple in terms of marketing,” she said. “That’s stupid. He doesn’t need me. And I don’t need him. Because I got where I am without him, and he got where he is without me.”